
| Layer | What you see | Why it matters |
|---|---|---|
| Platform Identity | Source, geography, device, session behavior, time-to-wallet | How people discover and experience you |
| On-Chain Identity | Full wallet history, net worth, risk profile, every transaction with your contracts | How valuable (or costly) they actually are |
| Social Identity | Verified X, Discord, Telegram, Farcaster, Lens, email, phone | Who they really are in the real world |
- Who is organically choosing us (and why)?
- What is our real positioning in the market right now?
- Which communities should we double down on — and which ones are just renting us their users?

