Glossary

Overview

This page defines the core vocabulary used throughout Cryptique’s documentation. Where relevant, each term is mapped to its equivalent in Mixpanel or Amplitude.

distinct_id

The primary identifier for a user in Cryptique. Every user — anonymous or identified — has one.

Anonymous users: Cryptique auto-generates a distinct_id (e.g. anon_abc123xyz) on first visit, stored in a first-party cookie (cq_distinct_id).
Identified users: When you call Cryptique.identify('your_id'), the anonymous distinct_id is replaced with the ID you supply (typically your database user ID or UUID).

distinct_id is always developer-controlled after identification — Cryptique never reassigns it.

Tool	Equivalent term
Mixpanel	`distinct_id`
Amplitude	`user_id` / `device_id`

user_identity_id

An internal UUID assigned by Cryptique to each profile record. Unlike distinct_id (which you control), user_identity_id is system-generated and stable across merges. You will see it in raw data exports; you do not need to set or reference it in your SDK calls.

identify()

The SDK method that links an anonymous session to a known user. Call it once per session, at login or signup.

Cryptique.identify('user_db_id_12345');

Merge behavior:

If the ID has never been seen: the current anonymous profile is converted to an identified profile.
If the ID has been seen on the same device: sessions merge seamlessly.
If the ID has been seen on a different device or session: the CQ Intelligence merge engine unifies the profiles automatically.

Tool	Equivalent
Mixpanel	`mixpanel.identify()`
Amplitude	`amplitude.setUserId()`

CQ Intelligence merge engine

Cryptique’s internal system for unifying profiles that belong to the same real user across devices, sessions, and wallets. Merge is triggered when:

The same identify() ID is called across two different sessions or devices.
The same wallet address is connected on two different profiles.

When a merge occurs, event history, profile properties, and wallet links from both profiles are combined into a single unified profile. The merge is automatic — no SDK calls required beyond standard identify() and walletAddress() usage.

auto-events

Behavioral events the SDK sends without Cryptique.track(), using the same pipeline as custom events. They are off unless you set auto-events="true" on the script tag or call Cryptique.enableAutoEvents(). Examples of event names (not exhaustive):

Event	What triggers it
`page_view`	Page load / route
`element_click`	Clicks
`rage_click` / `dead_click`	Frustration / non-interactive patterns
`page_scroll`	Scroll depth increases
`form_submit`	Form submit (metadata only)
`form_validation_error` / `form_abandoned`	Validation and abandon signals
`media_play` / `media_pause`	Video/audio
`text_selection` / `copy_action`	Selection and copy
`js_error` / `network_error`	Client errors
`page_performance`	Performance summary after load
`exit_intent` / `page_summary`	Exit and page-level aggregates

Disable names or paths via script attributes or Cryptique.disableAutoEvent(). See Auto-Events.

Tool	Equivalent
Mixpanel	Autocapture (select plans)
Amplitude	Autocapture / Session Replay

groups

Group membership ties the current user to entities you label with a group key (e.g. company) and group ID (e.g. acme-inc). Group profiles store properties for that pair.

SDK	Role
`Cryptique.set_group(key, id)` / `add_group` / `remove_group`	Membership
`Cryptique.get_group(key, id).set({...})`	Group profile (like `people.set` for the group)

There is no Cryptique.group namespace — APIs are on the root object. See Groups.

Tool	Equivalent
Mixpanel	Group Analytics
Amplitude	Groups

wallet enrichment

The automatic process by which Cryptique adds on-chain properties to a user profile once a wallet address is linked. No extra SDK calls are needed. Properties added automatically:

Property	Description
`wallet_age_days`	Days since the wallet’s first on-chain transaction
`total_transaction_count`	All transactions across supported chains
`net_worth_usd`	Approximate portfolio value across chains
`eth_balance` (and per-chain equivalents)	Native token balance per chain
`dapps_used`	dApps the wallet has interacted with
`is_whale`	Derived boolean based on net worth

Enrichment covers all 35+ chains supported by Cryptique. There is no equivalent concept in Mixpanel or Amplitude (off-chain-only tools).

people methods

The Cryptique.people.* namespace contains methods for setting and managing persistent user profile properties. Unlike event properties (which are attached to a single event), people properties are stored on the profile and persist across sessions.

Method	What it does
`people.set()`	Set properties (overwrites existing values)
`people.set_once()`	Set only if the property doesn’t already exist
`people.increment()`	Add to a numeric property
`people.append()`	Add to a list property (allows duplicates)
`people.union()`	Add to a list property (no duplicates)
`people.remove()`	Remove a value from a list property
`people.unset()`	Delete a property from the profile
`people.deleteUser()`	Permanently delete the entire profile
`people.trackCharge()`	Record a revenue event on the profile

See the People SDK Reference for full usage.

Tool	Equivalent
Mixpanel	`mixpanel.people.set()` etc.
Amplitude	`amplitude.identify()` with `Identify` object

trackCharge()

Records a revenue or payment event against a user profile. Useful for tracking subscription payments, NFT purchases, or any monetization event.

Cryptique.people.trackCharge(49.99, {
  plan: 'pro',
  currency: 'USD'
});

Tool	Equivalent
Mixpanel	`mixpanel.people.track_charge()`
Amplitude	Revenue event via `Revenue` object

transactions

On-chain events generated from your indexed smart contracts. Unlike behavioral events (which you track via the SDK), transactions are captured automatically once you add a contract in Settings → Contracts. Transactions are linked to user profiles via the wallet address — if the wallet that executed a transaction is connected to a Cryptique profile, the transaction appears in that profile’s timeline. See Transactions for details.

session

A period of continuous activity by a user. A new session begins when:

A user visits the site for the first time.
More than 30 minutes have elapsed since their last event.

Sessions are tracked via the cq_session_id first-party cookie (30-minute expiry).

Tool	Equivalent
Mixpanel	Session (same concept)
Amplitude	Session (same concept)

INTRO

DATA IN

DATA MODEL

BEST PRACTICES

Overview

distinct_id

user_identity_id

identify()

CQ Intelligence merge engine

auto-events

groups

wallet enrichment

people methods

trackCharge()

transactions

session

Next Steps

User Profile Data Model

Implementation Guide

INTRO

DATA IN

DATA MODEL

BEST PRACTICES

​Overview

​distinct_id

​user_identity_id

​identify()

​CQ Intelligence merge engine

​auto-events

​groups

​wallet enrichment

​people methods

​trackCharge()

​transactions

​session

​Next Steps

User Profile Data Model

Implementation Guide

Overview

distinct_id

user_identity_id

identify()

CQ Intelligence merge engine

auto-events

groups

wallet enrichment

people methods

trackCharge()

transactions

session

Next Steps