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Cryptique is built for Web3 teams who are tired of competing in “wallet wars” — burning budgets on mercenary users, airdrop hunters, and temporary yield seekers who disappear the moment a better opportunity appears. Instead of helping you rent someone else’s audience, Cryptique reveals the audience that was always meant for yours: the organic, native users who already resonate with your product, positioning, and vision.

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Why Cryptique Exists

Most Web3 projects today face the same growth trap:
  • Broad campaigns attract high-churn mercenaries → skyrocketing Customer Acquisition Cost (CAC) with little retention.
  • Teams fight over the same small pool of power users → missing untapped segments and cross-sell opportunities.
  • Fragmented data across analytics tools, block explorers, and social platforms → hours wasted on manual spreadsheets instead of strategy.
Cryptique solves this by creating a single source of truth for every user who interacts with your protocol or token.

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The Core Promise: Unified Golden Records

We fuse three identity layers that no other platform combines at this depth:
LayerWhat It CapturesExamples
Platform (Off-Chain)Who they appear to be when they land on your dAppDemographics, device, geography, referral source, UTM, on-site behavior, time-to-wallet, drop-offs
On-ChainWho they actually are in cryptoWallet age, net worth, risk profile, token preferences, DeFi sophistication, “mercenary vs. loyal” signals, historical usage
SocialWho they really are in the Web3 worldX handle, Discord ID, Telegram, Farcaster FID, Lens profile, followers, communities, posting history, sentiment, influence
When these layers merge into one Golden Record per user, you unlock the only three capabilities that matter for sustainable Web3 brand building.

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The Three Strategic Superpowers

  1. Discover Your True ICP No more guessing. Cryptique shows exactly who is organically converting, retaining, and compounding value — down to their social handles, on-chain archetypes, and behavioral profile.
  2. Precision Positioning & Repositioning See the gap between how your audience perceives you and how you want to be perceived. Adjust messaging or lean into reality with data-backed confidence.
  3. Sustainable Audience Building Stop poaching transient users. Identify and double down on your native audience — the ones who stick around because they see themselves in your brand.

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Our Philosophy

We are explicitly anti-short-term user farming. We do not optimize for temporary hype, APY wars, or KOL-driven spikes. We help you own your audience for the long term, building real, defensible brand equity that compounds over time.

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What You’ll Find in This Documentation

  • Quickstart – Get your first unified insights in minutes.
  • Key Concepts – Understand core terms like Golden Record, Unified Identity Layers, and Attribution models.
  • Features – Explore the platform’s dashboards, analytics, user profiles, and tools.
  • Setup – Step-by-step guides for integrating the SDK, adding contracts, creating events, and more.
  • Integrations – Details on supported chains and data sources.
  • Changelog – Stay up to date with new features and improvements.
Ready to see your true audience? → Start with the Quickstart guide to connect your site and smart contracts and see your first Golden Records.