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Overview

The Users section lets you explore individual user profiles, view complete activity timelines, and understand the full journey of any user—from their first page view to their most recent transaction.

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Finding Users

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Search Methods

Find users by any identifier:
Search ByExampleDescription
distinct_iduser_12345Primary user identifier
wallet_address0x1234...abcdAny connected wallet
emailuser@example.comIf set via identify()
Custom propertyusername: defi_whaleAny user property

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Search Interface

┌─────────────────────────────────────────────────┐
│ Search users...                            🔍    │
├─────────────────────────────────────────────────┤
│                                                  │
│ Recent Users:                                    │
│ ├── user_12345 (2 mins ago)                     │
│ ├── 0x1234...abcd (5 mins ago)                  │
│ └── anon_xyz789 (10 mins ago)                   │
│                                                  │
│ Active Users: 1,234 in last hour                │
│                                                  │
└─────────────────────────────────────────────────┘

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User Profile View

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Profile Header

┌─────────────────────────────────────────────────┐
│ user_12345                                       │
│ john@example.com                                 │
│                                                  │
│ First seen: Jan 1, 2024                         │
│ Last seen: 5 minutes ago                        │
│ Sessions: 47                                     │
│ Events: 1,250                                    │
│                                                  │
│ Wallets:                                        │
│ ├── 0x1234...abcd (primary)                     │
│ └── 0xdef0...5678                               │
└─────────────────────────────────────────────────┘

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User Properties

View all properties set on the user: 
Properties:
├── Identity
│   ├── email: john@example.com
│   ├── username: defi_whale
│   └── name: John Doe
│
├── Custom
│   ├── plan: pro
│   ├── referral_source: twitter
│   └── onboarding_completed: true
│
├── Web3
│   ├── is_web3_user: true
│   ├── primary_wallet: 0x1234...
│   ├── wallet_age_days: 847
│   └── total_transactions: 523
│
└── Lifecycle
    ├── first_seen: 2024-01-01
    ├── last_seen: 2024-02-15
    └── session_count: 47

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Enriched Properties

If wallet enrichment is enabled: 
Wallet Enrichment (0x1234...):
├── wallet_age_days: 847
├── eth_balance: 15.5
├── total_transaction_count: 523
├── nft_count: 42
├── defi_protocols: ["uniswap", "aave", "compound"]
└── is_whale: true

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Activity Timeline

The timeline shows every event for this user in chronological order: 
Timeline for user_12345
───────────────────────────────────────────────────

Today, 2:30 PM
├── swap_completed
│   ├── input_token: ETH
│   ├── output_token: USDC
│   └── amount: 1.5

Today, 2:29 PM
├── [Transaction] Swap Router
│   ├── method: swapExactTokensForTokens
│   ├── hash: 0xabc123...
│   └── chain: ethereum

Today, 2:28 PM
├── swap_initiated
│   └── input_token: ETH

Today, 2:25 PM
├── page_view
│   └── uri: /swap

───────────────────────────────────────────────────

Yesterday, 4:15 PM
├── wallet_connect
│   ├── wallet_address: 0x1234...
│   └── wallet_type: metamask

Yesterday, 4:10 PM
├── page_view
│   ├── uri: /
│   └── referrer: twitter.com

───────────────────────────────────────────────────

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Timeline Features

  • Expandable events: Click to see all properties
  • Time grouping: Events grouped by day/session
  • Event filtering: Filter to specific event types
  • Transaction highlighting: On-chain transactions marked
  • Infinite scroll: Load more historical events

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Filtering Timeline

Filter to specific event types: 
Show: [All Events ▼]
├── All Events
├── Custom Events Only
├── Auto Events Only
├── Transactions Only
├── Wallet Events Only
└── Specific Event: [search]

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Linked Data

User profiles provide full attribution by linking multiple data sources:
  • Events are linked to users via distinct_id
  • Transactions are linked to users via wallet_address
This means when a user connects their wallet, all their on-chain activity becomes attributed to their user profile, creating a complete picture from first website visit to blockchain transactions.

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Connected Wallets

View all wallets linked to this user: 
Wallets (2):
┌──────────────────────────────────────────────┐
│ 0x1234...abcd                                │
│ ├── Connected: Jan 2, 2024                   │
│ ├── Transactions: 45                         │
│ ├── Primary: Yes                             │
│ └── Chains: ethereum, polygon, arbitrum      │
├──────────────────────────────────────────────┤
│ 0xdef0...5678                                │
│ ├── Connected: Feb 1, 2024                   │
│ ├── Transactions: 12                         │
│ ├── Primary: No                              │
│ └── Chains: ethereum                         │
└──────────────────────────────────────────────┘

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Transactions

View all on-chain transactions: 
Transactions (57):
├── Feb 15, 2:29 PM │ Swap Router │ swap │ 0xabc...
├── Feb 15, 10:15 AM │ Swap Router │ swap │ 0xdef...
├── Feb 14, 3:45 PM │ NFT Contract │ mint │ 0x123...
├── Feb 13, 11:20 AM │ Staking │ stake │ 0x456...
└── ... (load more)

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Sessions

View session history: 
Sessions (47):
├── Today, 2:25 PM - 2:35 PM (10 min, 8 events)
├── Yesterday, 4:10 PM - 4:45 PM (35 min, 23 events)
├── Feb 13, 9:00 AM - 9:30 AM (30 min, 15 events)
└── ... (load more)

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User Actions

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From Profile Page

Take actions on a user: 
Actions:
├── View in Cohorts → See which cohorts include this user
├── Create Cohort → Start a cohort with this user's properties
├── Export → Download user data as JSON
└── Delete Profile → Remove user profile (with confirmation)

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Add to Cohort

Create cohort based on this user’s properties: 
Create cohort like user_12345:
├── plan = "pro"
├── country = "US"
└── is_web3_user = true

→ Find all users matching these criteria

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Use Cases

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Debugging User Issues

When a user reports a problem:
  1. Search by email or wallet
  2. View their recent timeline
  3. Look for errors or unexpected events
  4. Check transaction status

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Understanding Power Users

Analyze your best users:
  1. Search by known power user ID
  2. Study their event sequence
  3. Note feature usage patterns
  4. Create cohort of similar users

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Support Investigation

Customer support workflow:
  1. User provides wallet address
  2. Search to find profile
  3. View recent activity
  4. Identify issues or patterns

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Attribution Verification

Verify marketing attribution:
  1. Find user who transacted
  2. Check initial_referrer
  3. Verify UTM parameters
  4. Confirm attribution accuracy

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Privacy & Access

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Who Can View Users

  • Admins: Full access to all users
  • Users: Can view users (configurable)
  • Public: No access

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Sensitive Data

Some properties may be redacted: 
Properties:
├── email: john@example.com ← Visible to admins
├── plan: pro
└── ssn: [REDACTED] ← Never stored (if attempted)

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Audit Logging

User profile access is logged: 
Audit Log:
├── Admin A viewed user_12345 at 2:30 PM
├── Admin B exported user_12345 at 2:45 PM
└── ...

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Next Steps

Cohorts

Group users into segments

User Profiles

Learn about profile data