This is your secret weapon for tracking the exact moments that matter most in your dApp - beyond generic page views or sessions. Custom Events let you zero in on specific buttons, forms, or interactions so you can understand user intent, capture valuable data, and automatically make your Golden Records even richer.
There are two types of events you can create: Click Events and Form Events.
Set these up on any button, link, or element you care about - like “Connect Wallet”, “Stake Now”, “Claim Reward”, or a specific navigation tab.Value you get:
See exactly how many users (and which types - Web3 vs. not, high net worth vs. low) are hitting your key CTAs.
Spot if a shiny new button is getting ignored or if a subtle change just boosted conversions.
Tie clicks directly to downstream outcomes like wallet connects or transactions.
Great for rapid iteration: test a new layout, watch the click volume shift, and know if it’s moving the needle.
These are next-level. Attach a form event to any input field, survey, signup, or feedback form.You get three big wins in one:
Behavioral insight - Track submissions, partial fills, drop-offs, and field-level interactions with full context (country, device, wallet status).
Data collection - Capture emails, names, X handles, Telegram usernames, or whatever you ask for - straight into your system for newsletters, whitelists, or outreach.
Automatic profile enrichment - Submitted data flows directly into the user’s Golden Record. An email or X handle you collect instantly unlocks social identity attribution, making that user targetable on ad platforms or via look-alikes.
Value you get:
Turn anonymous high-intent users into known contacts without friction.
Build richer segments for retention campaigns (e.g., “users who submitted email but haven’t transacted yet”).
Feed real social handles into X/Meta/Google ads for hyper-precise look-alike audiences.
All event data shows up in the Activity Timeline of individual user profiles and can be filtered across the platform - so you can segment on “users who clicked Stake but didn’t submit the form” or “everyone who gave us their X handle last week”.Custom Events close the loop between curiosity and commitment. They help you optimize the critical touchpoints, capture identity at the perfect moment, and turn more of your best users into fully attributed, actionable Golden Records.Ready to set one up? Head to Setup → Creating Custom Events for the quick walkthrough.
