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A Golden Record is Cryptique’s unified profile for an individual user. It merges every available signal — off-chain behavior, on-chain activity, and social/personal identifiers — into one complete record. Why it matters
  • Eliminates fragmented views across tools.
  • Enables accurate attribution, segmentation, and personalization.
  • Powers precise audience discovery and retargeting.
Example A visitor lands from Twitter → browses your dApp → connects their wallet → later submits an email in a form. All these actions and identities merge into one Golden Record you can view in User Profiles. Golden Records form automatically as data becomes available. The more interactions (especially wallet connections and form submissions), the richer the record.