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Retention is the ultimate scoreboard for audience ownership. High retention means you’re attracting users who resonate with your brand and stick around because they want to, not because of short-term incentives.

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User Retention

Daily, weekly, and monthly active trends give you the big-picture view of stickiness. The real power is in the cohort grids: see exactly what percentage of users from a given day/week/month return on subsequent periods. Spot patterns like “launch-week users retain at 40% after 30 days” or “organic referrals stick twice as long as paid ones.” Retentionuser What you get:
  • Know which acquisition channels bring users who compound instead of churn.
  • Identify the onboarding flows or features that turn one-time visitors into regulars.
  • Forecast long-term LTV with confidence.

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Wallet Retention

Because Web3 is about wallets, you get the same deep view for on-chain activity: DAW/WAW/MAW trends and wallet-level cohorts. See how many wallets keep transacting week after week, and whether your protocol is becoming part of their regular rotation. Retentionwallets What you get:
  • Distinguish loyal capital from mercenary flows.
  • Measure the lasting impact of product updates or incentive changes.
  • Build strategies around the wallets that consistently show up and add value.
Combine both views side-by-side to understand the full story - a user might drop off the frontend but keep using the contract, or vice versa. All the usual filters apply: slice cohorts by source, geography, first-touch channel, net worth, device, or any custom event. Want to know how users who submitted an email retain versus those who didn’t? Just filter and see. Retention & Cohort Analysis tells you if you’re actually building an audience that compounds. Use it to protect what’s working, fix what’s leaking, and keep steering toward users who stay because they see themselves in your project - not just the next APY. When you spot a high-retention cohort, jump straight to User Profiles to study them closely and target more just like them.