The Three Outcomes That Matter
1. Discover Your True ICP — No More Guessing
You stop assuming who your best users “should” be. Cryptique reveals exactly who is already converting at the highest rates, retaining longest, and compounding the most value — down to their on-chain archetypes, social handles, and behavioral traits. Outcome- Instantly identify your highest-LTV segments
- Know their exact sources, geographies, and psychographics
- Build products and messaging that attract more of the same organically
2. Own Your Positioning With Confidence
You see the gap between how your audience actually perceives you and how you want to be perceived. Example outcomes- Discover that 70% of your high-value wallets are newcomers (not power users) → decide to lean in or deliberately reposition
- Spot misaligned messaging driving low retention
- Make data-backed decisions on branding, UX, and community focus
3. Build an Audience That Compounds Instead of Churns
You move from renting transient users (airdrop hunters, yield chasers) to owning a loyal, native audience that grows with you. Outcome- Lower Customer Acquisition Cost (CAC) through precision targeting of lookalikes
- Higher Lifetime Value (LTV) from users who stick because they resonate with your brand
- Defensible moat: an owned audience no competitor can easily poach
How Cryptique Delivers These Outcomes
Cryptique fuses three identity layers into Golden Records — unified profiles that give you the complete picture of every user.| Layer | Outcome It Unlocks |
|---|---|
| Platform | Clear view of acquisition efficiency, drop-off points, and behavioral intent |
| On-Chain | Understanding of wallet sophistication, loyalty signals, net worth, and real value contribution |
| Social | Ability to reach, engage, and build community with users in their native Web3 spaces |
The Flywheel You Activate
Once your website and smart contracts are connected: Acquire → Users interact with your dApp or protocol Identify → Cryptique builds rich Golden Records automatically Segment → Surface your true ICP and high-potential cohorts Target → Double down on what works, cut what doesn’t This cycle compounds: better targeting → higher retention → richer data → sharper insights → even better targeting.What You Get
- Immediate clarity on traffic quality and conversion bottlenecks
- Real-time visibility into on-chain user behavior
- Precise attribution across first and last touch
- Deep individual user profiles for research and activation
- Tools to capture more identity (forms, campaigns, custom events)
- Flexibility to build exactly the views your team needs