| Concept | Description |
|---|---|
| Golden Record | The single, unified profile for each user combining all available data. |
| Unified Identity Layers | The three data layers Cryptique fuses: Platform, On-Chain, and Social. |
| First Touch vs. Last Touch | Two ways to credit traffic sources and campaigns. |
| Web3 User vs. Wallet Connected | Different levels of crypto engagement detected during a session. |
| Fully Attributed User | A user who has connected their wallet at least once. |
| Ideal Customer Profile (ICP) | Your true, data-revealed best customers — not the ones you guessed. |
Key Concepts
Overview
Understanding the core ideas behind Cryptique
Cryptique introduces a few key terms that power its approach to Web3 brand intelligence. Mastering these concepts will help you interpret dashboards, user profiles, and insights accurately.
Jump to any concept below or use the sidebar.