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Cryptique supports two common attribution models — you can toggle between them in the Source tab.
ModelDefinitionBest for
First TouchCredits the very first source that brought the userUnderstanding top-of-funnel acquisition channels
Last TouchCredits the most recent source before an actionEvaluating what drives immediate conversions
Example User journey: Twitter → Direct → Google → Connects wallet
  • First Touch credits Twitter
  • Last Touch credits Google
Use First Touch to find new audience sources. Use Last Touch to optimize closing channels. Hover tooltips and tables update instantly when you toggle.